As they heavily rely on the ever-changing online medium, eCommerces have to constantly adjust to any upcoming trends.
But can an eCommerce website keep up with the software products to optimize its workflow?
With roughly 210 million digital shoppers and 135 million mobile buyers, the US eCommerce medium is bound to grow even more than before.
That’s why there are lots of tools and services helping online retailers grow their businesses.
To do that, online organic searches are main contributors, while SEO is a topic within any business plan.
That said, there are several aspects to consider when assembling a search engine optimization strategy. The following guide can give you an idea of what to expect in 2017 in terms of SEO.
The first stop on our guide is Google.
After all, all SEO revolves around the actions the main search engine is taking. An overview of Google’s main updates and product launches is useful in order to predict trends awaiting this year.
Let’s check them out:
The main takeaway for an eCommerce website owner is that mobile optimization should be among their priorities.
That said, let’s have a look at the next point in our guide.
As stated above, the days of desktop-first approach are starting to fade away. These days, users can perform product searches and purchases whenever they need, almost instantly.
This is a whole paradigm shift. So before feeling overwhelmed, make sure you have these notes in mind:
Bottom line is, 2017 will be quite a busy year for mobile optimizers.
But it will also come up with some solutions for you – on condition that you keep an eye on the app development news.
In the bigger picture, keywords seem to be quite insignificant at first sight.
Until you realize they’re the first gate people have to your services or products.
If there’s fog, people walking on the street won’t be able to see a banner. Same for users who are searching for specific products. If you don’t optimize your product page on product-focused keywords, you won’t be able to cast the Internet fog away.
A useful starting point is to get on Amazon and type in some product names to notice how Amazon displays them.
One of the largest eCommerce platforms contains, Amazon contains a wide variety of product search strings.
You’ll get some ideas on long-tail keywords for your product-centered search strings.
You’ll also know for which of them you’ll face competition from big retail platforms.
Apart from this handy practice, there are always keyword research tools to employ.
Link building is becoming a matter of quality over quantity, which is also in tune with Google’s overall preference for content aimed at humans.
But how can an eCommerce website/store/etc. benefit most from this online marketing strategy? The challenge is links should point directly to a product page.
A few places where your links could be located:
When people link to your site, make sure these links are product pages. This way, potential buyers will know exactly which action to take and avoid wandering aimlessly on a home page, for instance.
When Google indexes your website, it crawls all your pages it has access or links to. Naturally, an eCommerce website will have a more branched structure than a blog.
As Brian Dean indicates, there are two rules for optimal eCommerce site architecture:
But besides any of your SEO efforts, product quality and seamless user experience are the two aspects most likely to make new and old customers press that ‘buy’ button.
Our StoreFront shopping cart software will always be a reliable resource for those retailers who want to attain the above goal.