With so many ways to sell online in 2019, it can be hard to choose the best e-commerce option. Shopify, BigCommerce, WooCommerce, Amazon, Etsy, and so many other platforms and marketplaces are all clamoring for your attention, not to mention social selling channels like shoppable Instagram posts and Pinterest pins.
That’s where headless commerce joins the party. Headless commerce is a relatively new approach that splits your content management and your commerce engine into two separate yet connected sections. The front-end CMS or DXP platform delivers rich content, while the backend ecommerce solution provides all the sales and business tools you need.
Here are five reasons why headless commerce is fast becoming the best way to sell online in 2019.
In 2019, content is still king. Your content is what turns chance visitors into customers, and one-off buyers into loyal supporters. That’s why it’s so important to share excellent content that engages your customers with useful advice and beautiful imagery, giving them an incentive to keep returning to your site.
A powerful content management system especially vital if you rely on native and influencer advertising, have a strong visual element to your brand, and/or if you’re a lifestyle brand.
Most ecommerce solutions provide awesome commerce tools but disappoint when it comes to content management. The beauty of headless commerce is that you don’t have to compromise on your content to get the ecommerce tools you need. You can use a powerful CMS platform that allows you to deliver complex, layered content, support an experience-led site, and present all the depth of your brand, while your transaction process continues smoothly.
In 2019, no one shops on just one channel anymore. Your customers swoop effortlessly from social media to retail store apps, from laptops to smartphones, and from price comparison engines to brick and mortar stores.
Omnichannel is the name of the game. You need to sell on Amazon and eBay, on Instagram and Pinterest, on your online webstore and possibly in your offline store as well. But you also need to provide a frictionless purchase journey for every customer, no matter where they first encounter your brand, which can be tricky if you have shoppers entering from multiple different channels.
With headless commerce, your storefronts may be on six different channels, but every customer enjoys the same smooth checkout experience managed by the same united commerce engine. It saves you time and energy that you can pour into making more sales and helps you to deliver a consistent, seamless customer journey in every direction.
In 2019, attention spans are short and loyalty is thin on the ground. Your customers are always on the lookout for the next hot product, and they won’t hesitate to switch to your competitor if you’re slow to pick up on new trends or introduce new options. That’s why you have to always keep innovating.
Headless commerce makes it easy for you to test new products and services, experiment with different themes, and try new marketing techniques faster so that you can keep your competitive edge.
The headless commerce setup means that you can easily replicate what works and roll it out to all your sales channels at the same time, reducing any delay in going to market.
Selling online requires a high level of organization, even when you’re just handling a single sales channel. You need to track visitor traffic metrics to optimize your website flow and landing pages; keep an eye on social media reactions and email open and click-through rates to tweak your marketing campaigns; and tap into analytics to test market opinion.
Then, you need to do the same for your Etsy store and your Amazon account. That’s on top of maintaining your inventory, and managing accounting, expenses, invoicing and more.
Headless commerce rides to the rescue once again. The multichannel-integrated backend commerce engine provides all the tools that you need to manage your business, all in one place. You’ll never lose track of your inventory, no matter how many channels you sell through, or feel unsure about which social media network is the most effective. This way, you’ll spend less time managing and reconciling resences, and more time making sales.
Customers in 2019 want to pay their way, and they want it to be fast, secure, and friction-free. It’s not just about credit card payments: you need to be able to handle multiple different mobile payment apps, mobile wallets, paycards and more.
With headless commerce, you can offer a whole range of payment options for your customers, making it even faster and easier for them to complete their transaction.
What’s more, backend commerce solutions have anti-fraud capabilities and PCI compliance baked in, so that you can reassure your shoppers that their personal and financial details are safe at your store.
With strong content and commerce tools that enable you to offer richer content, seamless omnichannel sales, and frictionless and secure checkout processes, together with fast innovation and streamlined organization, there are plenty of reasons why headless commerce is the best way to sell in 2019.
Perhaps it’s time for you to catch up.