Social media networks are a great channel to drive sales on your eCommerce website.
By 2017, 70% of all eCommerce revenue will come from smartphones. Have you ever wondered what most people use their smartphones for? It’s easy: Social media. So, you want to be there.
Facebook already has over 1.7 billion monthly active users. But it is not enough just being on social media. You need to get users to engage with your content. You want them on your eCommerce website.
How can you do it? Let’s take a look at the best social media tactics for achieving this:
There are multiple social media networks people love to spend their time on. It’s smart to be everywhere, but it is best to focus on the best one for your niche.
To make this decision, you need to analyze. What social media network drives the most traffic to your website? Is your niche related to fashion? Instagram and Pinterest are great choices.
If your target customer is a professional or a business owner – choose LinkedIn. If your buyer persona is represented by multiple age groups – choose Facebook.
After you decide, take your time to analyze the community. Try to understand how its needs can be covered by your eCommerce website.
That is your first step – and the most important one – in driving traffic to your web storefront.
Content for social media has some specific features. It has to be:
Post content constantly and consistently. But don’t over do it. You will start to get annoying and drive your audience away.
Using sales pitches as your social media content is not a smart move. It will easily scare off your audience.
You need to understand that people use social media for different things. When they visit Facebook or LinkedIn, they are not showing a buying intent.
On social media, you want to be just that – social. Keep your content interactive and tell stories. Or, offer helpful information. Show people how they can solve their problems.
Putting your customer’s needs above your own will help a lot. You will be able to create connections. So, balance promotional posts with the ones that:
You want your content to reach more than just your followers. Using high-conversion keywords in your posts can enable you to do that. It will also increase their visibility in the search results.
Perform keyword research to determine the terms consumers are using. Find the ones that help them find content related to your niche. Then, smartly incorporate them in your content.
Keep in mind that a photo is worth 1.000 words. So, always use quality images to get your audience’s attention.
88% of consumers say they trust online reviews as much as personal recommendations. The same survey highlighted that 72% of consumers trust a brand based on positive reviews.
So you can understand how important they are. If you don’t have reviews yet, do your best to get them. Even the ones on social media are important.
And this doesn’t just affect your brand. It’s important for your products too. No matter what you’re selling, reviews are a must.
When a customer gives you a negative review, don’t dismiss it. Try to find out why it happened. Be helpful and try to learn more from the review. Take it as valuable feedback.
Social media networks are platforms where people interact. They react to different types of content. So, that’s what you should do as well.
Join groups relevant to your niche. Talk to people, help them solve their problems. Gain trust.
Build relationships with influencers. Just make sure you choose someone relevant to your domain. Bloggers can offer your website a great boost of trust and traffic.
Host live chats. That is a great tactic to let people know you care about them. The chat doesn’t even need to be about your eCommerce website. You can talk with your audience about different relevant topics.
Hashtags are a great tactic to showcase your content on a relevant topic. They work best for local businesses.
Avoid using too many hashtags. That sends a negative message to users. One or two per post would be perfect.
Avoid long posts. People on social media like to get their content fast. Nobody has more than a few seconds to spare for you to get to the point.
Short stories are far likely to get more shares or Retweets. That happens because they can quickly be digested. Shares and Retweets mean more traffic on your website.
The decline of organic Facebook reach for brands is real. Just imagine how much content is being published – every day, every hour, every minute. The competition for visibility is at an all-time high.
Secondly, Facebook is trying to show people what is relevant to them. That means that their relatives and friends will always come first.
That also means you’ll have to invest some money to get visibility. It can be a struggle for a small eCommerce website. But if done right, it can be very profitable.
Facebook allows you to publish ads on its network and Instagram at the same time – with the same budget. That is great. It also enables you to optimize your ads in different ways.
You can gather leads; you can optimize for engagement. You can optimize your ads for clicks to your website. Or for website conversions – like completing a form. The more money you invest, the better the results.
Driving traffic and sales from social media networks to your eCommerce website is hard work. You need to pay attention what you’re publishing. You need to follow the tips presented above.
But if done right you’ll win a lot. It’s not always about the money you can win right away. Think long-term and build your brand the way you want it to be perceived.
Make sure your eCommerce website is using a mobile-friendly platform. Most social media users are browsing using their smartphones.
Last but not least, make sure your product pages are well optimized.
Storefront is a premium eCommerce solution with over ten years of experience. It is flexible, feature-rich and scalable. It offers your company – business-to-business or business-to-consumer – the ability to quickly build or alter your web store.
Feel free to get in touch with us if you want to learn more or have any questions.