Let customers create their own bundle or gift set based upon parameters you set. Select several products customers can choose from to create a bundle that is ideal for them. Improve customer satisfaction, highlight additional products and increase revenue with customer-defined bundles. Customer-Defined Bundles are automatically included when you purchase Merchant-Defined Bundles.
- Pricing Features: All pricing options are set at the bundle level allowing you to set different pricing rules for different bundles. Pricing options include:
- Enter a set price
- Use the sum of all products
- Discount or increase the sum of all products by a percentage or dollar amount
- Bundle Management:
- Customer-defined rules allow you to view every possible combination and disallow specific combinations.
- Easily pick and choose the categories you want your bundle to display within.
- Selecting products to include in each step of the bundle can be done by searching or browsing. Then select the products you’d like by simply checking a box.
- Marketing Features:
- Place customer-defined bundles on sale or clearance
- Offer volume discounts
- Specify the display order of products and groups
- Bundles are created by setting up groups of items that the buyer can choose from.
- Display a description and image of the bundle in addition to individual product descriptions.
- Inventory Management
- Inventory for both customer-defined bundles and individual product inventory is managed in the same database for ease of management and reporting. No need to manage two sets of inventory to accommodate bundles.
- Inventory is reduced based on which products are selected by the buyer in the bundle.
How Does It Work?
For example, if you want to bundle a computer and give the user the option to select the CPU, monitor of their choice, memory card, etc.; your buyer would begin by selecting the CPU in step one, the monitor they want in step two and the memory card in step three. As a merchant, you define what items they can choose from in each step of the bundle.
Gift Set Example
In this example, we’ll take a look at how you could use Customer-Defined Bundling to let the customer choose their own items for a gift basket. As the gift basket provider, you have a variety of different basket styles and a variety of choices the buyer can choose from to create their own gift basket.
Let’s make a fruit and nuts gift basket with a card. In step one, you would select all of the baskets the buyer can choose from. In step two, you could allow them to choose a variety fruit pack that includes apples, oranges and grapes, or they could choose to just get the one fruit they want. In step three, they choose from a variety nut pack, or any combination of nuts that suits their taste. In the final step, the buyer chooses their own gift card to include in the basket. Furthermore, your card is set up with a customer-defined attribute so the buyer can write their personalized message.
Personal Shopping Assistance Made Easy
If you are in an industry where you use your expertise to help the customer put items together to create their final purchase, then Customer-Defined Bundles can help you do the same online.
In an apparel store, it’s easy for the customer to ask ‘Does this look good together? Does this match? What do you think of these shoes with this blouse?’. Online they don’t have that option and may be wary of whether or not the items will match when they arrive. Using Customer-Defined Bundles, you can assist the shopper and alleviate concerns. Simply by offering bundles of coordinating items, you’ve given the customer a sense of security the items do match, they look good together and they had options to choose from. In our apparel example, you could start them off with a blouse, offer them a choice of a pair of jeans or pants, which coordinate with the blouse. Finally, you could offer them shoes to choose from that coordinate with any combination they put together.
The options are endless, and the final result is higher sales, higher customer satisfaction and a personalized shopping experience.