Statistics show allowing anonymous checkout in some industries improves conversion rate. StoreFront offers you the ability to offer shoppers the option of creating an account or checking out anonymously before they purchase. Choose what works for your business.
A customer who would like to use anonymous checkout will submit an e-mail address to bypass the create an account page. This e-mail address will be used for receipt of the order confirmation as well as their account name in StoreFront.
Shipping And Billing Information
A customer using anonymous checkout will still provide both shipping and billing information so you can process their order.
If a shopper originally places an order online anonymously and then creates an account later, the anonymous order will roll up into the newly created account.
Allow anonymous checkout if desired. You decide what works for your business and shoppers and then simply set your store settings accordingly in Merchant Tools.
After Sale Option
Statistics show streamlining the checkout process often improves conversion rate. Offering account set up after the sale is complete may help minimize cart abandonment while still providing you with an opportunity to capture more contact information.