2016 is coming to an end. Still, certain SEO (Search Engine Optimization) myths are still promoted as being true across a variety of online platforms.
That can mean bad news for those operating an eCommerce website. Letting wrong or outdated information influence you can lead to the following:
Efficient SEO requires commitment. And that commitment also involves staying informed on any changes made to search engine algorithms.
StoreFront wants to help every online merchant be better informed and make great choices in 2017. As such, we’ve decided to debunk six deep-rooted SEO myths you should let go of right now. Let’s begin.
You may have been discouraged by discussions such as “SEO is dead” or “SEO is just a scam.”
It’s true that a part of it is dead. Namely, black hat SEO. The tactics included in this approach were deemed unethical. Examples include:
Users of black hat tactics have their websites banned from search engines when they are caught. It’s mainly so that the quality of search results is improved.
After all, black hat approaches are just for quick profit – optimized for search bots, not humans.
Wholesome businesses use white hat SEO techniques instead. They will increase your relevancy in search pages, and implicitly the traffic to your eCommerce website.
Now that we’ve presented a little bit about black hat and white hat practices, it’s time to return to the initial idea.
SEO will always have a role in any business with an online component. Why? Search engine providers such as Google or Yahoo regularly tweak their algorithms.
That means you will need to stay one step ahead of the competition and be up-to-date with these changes. You can only do that with a team capable of offering reliable guidance.
We’ve also introduced the practices of white hat SEO so you can keep them in mind for the next section.
Link building, as it was presented above, only works if you gather quality links. Having a myriad of irrelevant or low-quality links on your site doesn’t help the search bots.
In fact, your site will be ranked lower on search engines.
When it comes to SEO, link building is your eCommerce website’s way of gaining references.
Apply that line of thinking to yourself: You want to get a job, and you need references. You list some high school friends, a mechanic, your plumber, and only one from someone in the field.
Do you think you would get hired? Or will someone with two or three relevant references take the lead?
Now, being #1 on search engine result pages (SERPs) is nice and all. But what you really want is to make a profit, right? The following myth is related to that fact.
If the headline weren’t a myth, people using black hat SEO would always have the best ROI.
Taking advantage of SEO means knowing when further ranking becomes irrelevant.
Let’s say your eCommerce website is #3 on a SERP for a particular keyword.
Your market research may reveal that the ROI of the #1 page is the same as yours, but it cost much more money and work hours to get there.
From that, we conclude that good SEO needs considerable research on what your competition is doing. Advertising, SEO practices, and so on.
Speaking of which, let’s talk a bit about Pay-Per-Click (PPC) advertising, and what it means for your SEO performance.
PPC won’t do anything for the organic traffic you need to generate relevant leads. On the other hand, you were never using PPC for organic traffic in the first place.
What it does is to provide you with is the following:
StoreFront can create the right circumstances for the above to happen. We offer PPC services to boost your conversion rates and take away your competitors’ audiences.
Whenever you hear someone saying that PPC is a waste of money, tell them the above!
What is a waste of money, however, is optimizing for SEO only AFTER designing your page. Read on, and you will realize why.
Wrong. You should create your website with SEO in mind. There’s a reason for that.
Say you’ve finished building a functional site that will grab the attention of your targeted audience. But you haven’t done anything for SEO, so now it’s back to the drawing board.
You need to go back and adapt the code to fit into your SEO strategy. You’re practically doing the same job twice when you could have done it properly the first time around.
It’s for your benefit that you keep this in mind. Your time is better spent managing your business rather than re-designing websites.
And with that, we arrive at our final myth for the day.
There are no shortcuts in the SEO business, but it definitely pays off in the end.
If you’ve been paying attention so far, you know you have a lot of aspects to deal with on your checklist. You also have to constantly optimize according to new search engine guidelines.
Besides, you’re competing with many other companies that are all doing the same things you should be doing. Right now.
We can help.
StoreFront has been in the eCommerce business since 1996. We are confident that we can help your business thrive.
See what we can do for your eCommerce SEO and give us a call at 1-800-437-0144 today.