show

5 Platforms that Turn Your eCommerce Website Into an SEO Magnet

Common Web Storefront Design Blunders that Drive Customers Away
December 6, 2016
Top 4 Reasons Why Your Web Storefront Accessibility Is Critical
December 20, 2016
Show all

5 Platforms that Turn Your eCommerce Website Into an SEO Magnet

Having a solid SEO strategy for your eCommerce website is an excellent way of getting organic traffic – which should translate into more sales.

Reaching the top positions in Google is related to the eCommerce platform you have chosen and some other essential aspects.

If you’re looking for a platform to start an online business, the SEO factor should be one of the most important aspects to consider.

That’s because some platforms don’t offer you enough, others give you just the basics, and only a few get you the complete features needed.

So, in the following lines, we’ll take a look at five different platforms that can turn your eCommerce website into an SEO magnet.

We’ll look at their benefits, as well as their shortcomings, so you can make an informed decision.

#1 SEO Features of PrestaShop

ecommerce website

PrestaShop is a free shopping cart platform. As you may expect, it’s highly popular for small businesses that are looking for a simple solution to set up shop.

However, “free” often means there’s limited functionality. And in PrestaShop’s case, that’s true. Not only in terms of features or design but even certain basic SEO aspects aren’t included in the free version.

Here’s a look at its capabilities:

  • Independent navigation links – to enable this SEO feature, you’ll need an add-on/module
  • Independent page titles and URLs – yes, it gives you the option to customize them both for SEO purposes
  • Independent H1 headings – this is an important SEO aspect, but to customize it on PrestaShop, you’ll need HTML knowledge to edit the code
  • Auto XML sitemap – again, you’ll need an extra add-on
  • Social sharing buttons – it isn’t built-in the free version of PrestaShop, so you’ll need a separate module
  • Meta descriptions – yes, you can customize this aspect
  • Image alt tags – no, there is no way of setting this up

As you can see, the limitations include some SEO aspects as well. And if you’re looking for something free, it means you may not have a paid advertising budget.

So organic traffic is most likely your number one source for clients.

#2 Should You Use BigCartel for Your eCommerce Website?

BigCartel offers you a free plan, but you’ll only be able to sell a maximum of five products. Additionally, as with most free platforms, there is limited functionality.

Here’s an overview of the features it offers your eCommerce website:

  • Independent navigation links – yes, they are enabled and you can enjoy the benefits
  • Independent page titles and URLs – no, there is no way of customizing this
  • Independent H1 headings – this is an important SEO aspect, but it’s impossible to customize it using BigCartel
  • Auto XML sitemap – yes, the platform is capable of generating it
  • Social sharing buttons – it is built-in the free version of BigCartel
  • Meta descriptions – no, there is no way to customize this aspect
  • Image alt tags – no, there is no way of setting this up

BigCartel may not be the best solution for you. But that’s the case only if you’re new to the eCommerce niche and have more than five products. Additionally, without some basic SEO features, your organic traffic may suffer.

#3 What SEO Aspects Does StoreFront Cover?

ecommerce website

StoreFront is a shopping cart platform that has reached maturity. It’s been enabling online businesses since 1996, during which time it has consistently increased its capabilities.

Even when it comes to SEO, this feature-rich platform will benefit you and your goals:

  • Independent navigation links – yes, they are enabled and you can enjoy the benefits
  • Independent page titles and URLs – yes, you have full customization features
  • Independent H1 headings – this is an important SEO aspect that’s covered by StoreFront
  • Auto XML sitemap – yes, the platform is capable of generating it
  • Social sharing buttons – yes, you get this feature and you can customize it
  • Meta descriptions – yes, you can change it as you wish
  • Image alt tags – fully customizable, so you can get extra SEO benefits

Additionally, StoreFront also provides access to services that can elevate your marketing strategy. You can get SEO services and PPC services for your online shop. Learn more here.

#4 osCommerce Is an Open-Source Platform that Is 100% Free

osCommerce is a 100% free open-source eCommerce website platform. It is free under the GNU General Public License.

However, to use it, you need to download it and then upload it to your own server. That’s right, they aren’t offering you hosting services.

In terms of SEO, osCommerce has a few shortcomings:

  • Independent navigation links – you’ll need to customize the HTML to set this up
  • Independent page titles and URLs – the titles need HTML customization to set up. For the URLs, you’ll need a separate add-on
  • Independent H1 headings – again, you’ll need to install an add-on to take advantage of this SEO aspect
  • Auto XML sitemap – another add-on
  • Social sharing buttons – yes, but only if you install an add-on
  • Meta descriptions – yes, it is possible by installing an add-on
  • Image alt tags – only possible by installing an add-on

osCommerce is fully customizable. However, you need certain knowledge and expertise to take advantage of it.

Additionally, people are reporting reliability issues. It seems that when your product database reaches a certain point, downtimes start becoming a common thing.

#5 Is OpenCart an Option You Should Consider?

ecommerce website

OpenCart is also an open source eCommerce platform. However, in terms of design, it outperforms osCommerce. But that’s not the focus of this article.

Here’s what needs to be said in regards to SEO. OpenCart allows you to set up all of the below.

  • Independent navigation links
  • Independent page titles and URLs
  • Independent H1 headings
  • Auto XML sitemap
  • Social sharing buttons
  • Meta descriptions
  • Image alt tags

But there’s a catch. You need coding skills.

Support is limited and hard to find. You’ll also need to provide your own hosting.

But if you’re good with editing code, you can most likely set up a great online shop.

Over to You

Let’s not beat around the bush. Free almost never translates into great. As you can see, making your eCommerce website search engine friendly is a complex task.

If you’re looking to set up shop in no time and have great design and support, you should consider choosing StoreFront. Our platform has been used by over 50.000 online merchants – and counting.

We’ve been in business since 1996, so our eCommerce platform has come a long way.

You can go ahead and get your StoreFront 30 days FREE trial right now or get in touch with us if you have any questions.

Leave a Reply

Your email address will not be published. Required fields are marked *