Having a solid SEO strategy for your eCommerce website is an excellent way of getting organic traffic – which should translate into more sales.
Reaching the top positions in Google is related to the eCommerce platform you have chosen and some other essential aspects.
If you’re looking for a platform to start an online business, the SEO factor should be one of the most important aspects to consider.
That’s because some platforms don’t offer you enough, others give you just the basics, and only a few get you the complete features needed.
So, in the following lines, we’ll take a look at five different platforms that can turn your eCommerce website into an SEO magnet.
We’ll look at their benefits, as well as their shortcomings, so you can make an informed decision.
PrestaShop is a free shopping cart platform. As you may expect, it’s highly popular for small businesses that are looking for a simple solution to set up shop.
However, “free” often means there’s limited functionality. And in PrestaShop’s case, that’s true. Not only in terms of features or design but even certain basic SEO aspects aren’t included in the free version.
Here’s a look at its capabilities:
As you can see, the limitations include some SEO aspects as well. And if you’re looking for something free, it means you may not have a paid advertising budget.
So organic traffic is most likely your number one source for clients.
BigCartel offers you a free plan, but you’ll only be able to sell a maximum of five products. Additionally, as with most free platforms, there is limited functionality.
Here’s an overview of the features it offers your eCommerce website:
BigCartel may not be the best solution for you. But that’s the case only if you’re new to the eCommerce niche and have more than five products. Additionally, without some basic SEO features, your organic traffic may suffer.
StoreFront is a shopping cart platform that has reached maturity. It’s been enabling online businesses since 1996, during which time it has consistently increased its capabilities.
Even when it comes to SEO, this feature-rich platform will benefit you and your goals:
Additionally, StoreFront also provides access to services that can elevate your marketing strategy. You can get SEO services and PPC services for your online shop. Learn more here.
osCommerce is a 100% free open-source eCommerce website platform. It is free under the GNU General Public License.
However, to use it, you need to download it and then upload it to your own server. That’s right, they aren’t offering you hosting services.
In terms of SEO, osCommerce has a few shortcomings:
osCommerce is fully customizable. However, you need certain knowledge and expertise to take advantage of it.
Additionally, people are reporting reliability issues. It seems that when your product database reaches a certain point, downtimes start becoming a common thing.
OpenCart is also an open source eCommerce platform. However, in terms of design, it outperforms osCommerce. But that’s not the focus of this article.
Here’s what needs to be said in regards to SEO. OpenCart allows you to set up all of the below.
But there’s a catch. You need coding skills.
Support is limited and hard to find. You’ll also need to provide your own hosting.
But if you’re good with editing code, you can most likely set up a great online shop.
Let’s not beat around the bush. Free almost never translates into great. As you can see, making your eCommerce website search engine friendly is a complex task.
If you’re looking to set up shop in no time and have great design and support, you should consider choosing StoreFront. Our platform has been used by over 50.000 online merchants – and counting.
We’ve been in business since 1996, so our eCommerce platform has come a long way.