5 Ecommerce Website Blunders You Need to Avoid

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5 Ecommerce Website Blunders You Need to Avoid

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Good ideas can propel an eCommerce website into stardom. Bad ideas, however, can do the exact opposite just as easily. Finding new and innovative ways to grow your business is not always easy. Still, avoiding common pitfalls can be.

You just have to know what to look for.

1. Assuming that Clients Will Come

You may think that just because your products have excellent quality, people will visit your eCommerce website. That’s a dangerous assumption. Don’t expect immediate success.

The truth is that you will have to continuously work hard to keep the business growing.

You need effective marketing, fast customer support, and excellent products. A pinch of luck will go a long way too.

All in all, people will expect you to give them reasons to buy your services or products. Careful planning and incentive programs will be necessary to convince them.percent-1176967_640

2. Lack of Information on the eCommerce Website

Some merchants think that customers come to the site, fill their carts in five minutes and immediately check out. Nothing could be further from the truth.

Your clients are interested in the story of the business. They want to know who you are and why they should buy your products.

Write a few paragraphs about the company and your mission. Include contact information and your physical base of operations.

Create short descriptions for the products as well. Explain what’s special about them and for whom they’re made. Avoid generic descriptions like “great quality”. Any eCommerce website can say that. Do something different!

3. Ignoring Search Engine Optimization (SEO)

We know that running a business is time-consuming work. That, however, isn’t an excuse to forget about SEO.

Think about the internet as a city and your website as a brick-and-mortar store. SEO dictates where your shop will be located. 

Optimize the site, and you’ll be in the city center. That’s where everybody goes. Ignore SEO, and you’ll be on the outskirts, next to a power plant and an abandoned warehouse.

SEO takes a bit of work, and the effects won’t instantly be visible, but it’s indispensable. Any eCommerce website needs SEO to reach the top.

4. Trying to Do Too Many Things at the Same Time

It’s not a good idea to start changing multiple aspects of your website at the same time. You may think that some features need to be implemented now, but don’t rush this process.

Any change can bring bugs or adverse effects. Because of that, you need to monitor the changes you make.

If you do a lot of things at the same time, it becomes hard to see what caused what. That last thing you want is to be  in over your head.5 Ecommerce Website Blunders You Need to Avoid

There’s also the fact that too many aesthetic updates to a website can make it unrecognizable to clients. Avoid that as much as possible, because you stand to lose customers.

Just bide your time and implement new features carefully. It’s much safer that way.

5. Not Understanding How Leads Think

No one is going to buy your products before they trust you. You have limited space on your eCommerce website and little time to convince visitors. If you don’t understand your leads, your chances are already close to zero.

Here are some things you should avoid. Leads see them as a bad sign:

  • Not having your own domain name in emails and on the website.
  • Lack of product images.
  • Little contact information.
  • No social media presence or few followers.
  • Not having any product reviews. If no one is reviewing, it’s best to hide the feature altogether.

Before you even launch the eCommerce website, make sure you know your clientele well.

Now You Know

These are five common blunders that can doom a business. Don’t assume that they are the only ones, however. Think about every aspect of the website and be careful.

We know how much time and thought goes into creating a successful eCommerce website.

That’s why we created StoreFront. Our software makes building the website easy so you can focus on exploiting it to grow your business. 

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