We hope your web storefront had great sales during Black Friday and Cyber Monday.
But with 2016 coming to an end, there is no time to rest. You have to get back up there and plan a solid strategy for December.
The last month of 2016 is for many people, as the carol says, “the most wonderful time of the year.” Holidays, joy, happiness, family, friends – and shopping!
The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.
So your eCommerce website needs to be prepared. That entails more than just building your website and waiting for shoppers to come.
Your web storefront can be much more profitable with the right strategy.
Here are ten tips you can use this December.
You may think only shops that sell Christmas stuff can drive big sells during December. But that’s not the case. It doesn’t matter the niche you’re focusing on, people buy all kinds of things during this time of year.
But to be able to leverage on people’s tendency to spend money, you’ll need a solid plan. And it’s all about marketing.
Come up with a Christmas special marketing plan for your web storefront. It doesn’t necessarily have to be connected to Santa Claus – although that would be nice. Simply offer visitors something special, such as:
This can easily be done with StoreFront’s shopping cart software. You get the Merchant Tools – a powerful feature that enables you to manage discounts, promotional offers, and other store settings or inventory.
During December, the festive atmosphere is everywhere: Christmas lights, gifts, Santa Claus, snow. These aspects usually make people feel happier.
So it would be a nice touch to decorate your eCommerce website as well. You could make it shiny and add some Christmas decorations to spread the joy of shopping.
Take inspiration from Google, a search engine known for its habit of decorating its logo for special occasions.
You can simply do it yourself – if you feel up to the task – or get a logo redesign for as little as $5 on Fiverr.
As everything turns festive, social media networks tend to follow the same trend. Christmas makes its way into people’s lives and also on Facebook, Twitter, and Instagram.
That means it would be a good idea to make all of your content December-friendly:
On social media networks, your presence should be as professional as possible, without losing the human part. If you get in the same mood as your customers, there’s a chance your click-through rate (CTR) will increase.
Many people associate December with a time when they must show their inner goodness. So why not do the same thing – and profit off of it!
Organizing a giveaway or a contest is a great way to get more subscribers for your eCommerce email list. Additionally, it increases your visibility and can boost customer loyalty.
However, the giveaway has to be done in a professional manner. There are some basic rules you need to follow:
If you think your web storefront suffers a bit from a lack of customer loyalty, you can change this during December. Granted, you’ll need an eCommerce email list with clients that have subscribed to your shop.
The best way to boost current customers’ loyalty is to put together an offer just for them.
Or you could simply give your email subscribers early-bird access to the offer. After a few hours or days, you can promote the offer on social media and all your other marketing channels.
Additionally, you can create a sense of urgency through email marketing. Something like “Christmas sale ends in 1 week” would invoke your undecided customers to buy before the special offer ends.
In December, many of your customers will be buying gifts. Be it for themselves or somebody else, they’ll want the product by Christmas Eve.
A good strategy would be to guarantee them that is going to happen – especially if they paid for the product online. There’s nothing more a client wants than to receive the order as soon as possible.
However, if you feel like there isn’t a high chance you’ll be able to achieve this, you can simply ask for a different shipping fee that would cover the delivery costs while respecting the deadline.
Mobile eCommerce has become a huge channel that drives more and more sales each year. If your web storefront isn’t mobile-friendly, you might not appear in organic search results at all.
That means customers with a buying intent might not find your store.
December is usually a month when mobile traffic reaches new peaks. Families gather to celebrate different occasions and their phones get used a lot. Even for looking for new stuff or gifts.
StoreFront’s eCommerce software offers you that. Your web storefront will be 100% mobile-friendly. You won’t need to design a different page, as your store will resize itself to look good on any screen size.
Inbound marketing is another strategy that works well during this time of year. It usually doesn’t matter what kind of products you’re selling.
Just blog about gift ideas, products the customers could buy this December or that special Christmas discount you’re offering.
Granted, this strategy is way more profitable when done in advance. That means you may have to heavily promote these blog posts in December to attract as many visitors as possible.
Investing some money in paid advertising can be a good way to reach new customers this December. If you’re still a small business, chances are your competition doesn’t do this either.
This means that by going the extra mile, you may get an edge on your competition. You can even snatch some of their clients in the process.
However, PPC is quite hard to master. An expert can ensure you get the lowest bids for the top positions. Luckily, StoreFront offers you that as well.
You can get a YouTube account for your web storefront in no time. Plus, it’s free.
Vlogging is a bit trickier when compared to blogging, but it’s good to offer your customers some variety. Additionally, recent smartphones can substitute a professional camera for starters.
Vlog about how your products work. If you sell clothes, film someone wearing some of them. You only need 60 seconds clips to give your clients more information about your products or services.
They’ll appreciate it, and you’ll increase your chances of making a sale.
December is often dubbed as the most wonderful time of the year. As long as your web storefront lives up to that promise, you’ll see an increase in sales.
The strategies mentioned above are easy to implement and won’t eat up much of your time. Additionally, you can use them for any month of the year with just a few simple tweaks. If done well, you’ll also notice an increase in traffic.
Make sure your eCommerce platform is prepared and can handle more customers browsing through your products. Switching to a cloud-based solution is a smart way of achieving this.
StoreFront has been offering complete eCommerce solutions since 1996. Our feature-rich shopping cart software can help you grow your business in a healthy and sustainable way.
Get in touch with us if you’d like to learn more or try a demo of our product.