10 Marketing Strategies to Rack Up Big Sales on Your Web Storefront on Black Friday

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10 Marketing Strategies to Rack Up Big Sales on Your Web Storefront on Black Friday

Black Friday is probably the most important shopping event in the US and even the rest of the world. Your web storefront needs to be prepared to face some unique challenges. Well ,the main one is getting a piece of the action.

In 2015 alone, during Black Friday and Cyber Monday, Americans have spent around 4,45 billion dollars – all of it online.

So, you can see why it is important to have your web storefront prepared for the biggest eCommerce event of the year.

Well, in this article, you’ll learn about ten marketing strategies that will get you noticed by consumers:

1. Start Right Away. The Sooner, the Better

web storefront

You should start preparing your web storefront right away. If you’re using a hosted shopping cart solution, make sure the server can handle a big traffic spike.

Starting a bit sooner than your competition could also offer you an advantage.

Buyers start looking for the ideal purchases a few days before Black Friday. So, you could meet them halfway and score some early sales.

2. Create an Efficient SEO Campaign

You want people to organically find your web storefront, don’t you? Of course you do! However, it’s not a simple walk in the park. Your objective here is to reach the top five positions in Google’s search results.

The only way to do that is by starting out with some research. You’ll want to find out what are the most popular keywords. To get these insights, you should:

  • Check Google Analytics – to learn which keywords bring in the most traffic
  • Use Google AdWords Keyword Planner – to find keywords that are great for advertising
  • Use a keyword research tool like UberSuggest – it gives you different , sometimes better results than the other two.

Once you have your top keywords, it’s time to start publishing great content. Here’s an excellent article we put together about SEO mistakes you need to avoid on your web storefront.

3. Use Out-of-the-Box Marketing Ideas

web storefront

In case you lack the huge advertising budgets some online shops have, you shouldn’t worry. That doesn’t mean you’re left without any options.

A cool way to get traffic and sales on Black Friday is by using out-of-the-box marketing ideas.

Look at the viral topics that are taking social media networks by storm and create similar brand messages. Make your offers funny and exciting.

Additionally, you should understand that people are no longer loyal to a store during shopping sprees. Some of them just want the best deal while other are looking to be entertained.

So, as long as you’re offering a combination of these two elements, you should get good results.

4. Offer Your eCommerce Email List an Exclusive Deal

Don’t ever forget that these people subscribed to your deals by their their own free will. They want to be there and receive your emails.

A nice touch would be offering them an exclusive deal. That will not just make them feel special, but will also drive traffic to your web storefront. If the email is well-designed, it could also have a higher open rate.

By spreading the word about this, you’ll also be able to increase your email list.

5. Promote Your Offers Heavily on Social Media

web storefront

First, you must understand one thing. To be efficient and see results, you need to identify the right social media channel you need to use. Look for the one where you get the most engagement, for example.

Then, just focus all your efforts on that social media channel.

We’ve got an excellent guide on social media tactics that will boost sales on your eCommerce shopping cart. Check it out if you’re interested to learn more.

6. Offer Something Special on Your Web Storefront

Chances are you’re a small-to-mid-size online shop. That means you’ll be facing against quite a lot of competition.

However, you can attract more customers by offering them something extra for each order:

  • Free shipping
  • Free accessories for smartphones
  • Souvenirs
  • Extra warranties

7. Being Mobile-Friendly Is a Must

web storefront

If you check your eCommerce software analytics right now, you’ll see that a lot of your traffic comes from mobile devices. That means the market is getting bigger, and more and more people buy using a smartphone or a tablet.

During last year’s Black Friday, Americans spent almost 600 million dollars using their mobile phones.

Well, here are the three most important things your website needs to have to be mobile-friendly:

  • It has to meet all of Google’s requirements
  • Your online store’s pages must load in under 10 seconds (Testing tool)
  • It must offer a user-friendly experience for a mobile user

Here’s more on why your web storefront needs to be mobile-friendly in 2016.

8. Create Guides and Improve The Client’s Overall Experience

Some people might want to buy online, but they might not have too much experience with that. As a result, they might not know what to do on your website.

Right before the debut of Black Friday, you could create a guide for your potential customers.

Explain the entire process step-by-step, and let them know how they can take advantage of your offers before somebody else does.

Advertise this guide on social media and send it to your email subscribers.

9. Diversify Your Advertising Campaigns across Multiple Channels

web storefront

You want to be as visible as possible – without annoying your potential clients. That’s why you should try different types of ads for your web storefront’s products.

Facebook, Instagram, Twitter – they all offer advertising tools with different features you should test.

Of course, you’ll want to up your game on Google AdWords as well – especially right before Black Friday, when people are already looking for offers.

10. Create Bundles

By bundling more related products together, you can give your customers an enhanced experience. Plus, it makes them feel like they really are getting a unique deal.

Think along the lines of accessories or products that fit well together. It’s a great way to emphasize value more than discounts.


Getting as much market exposure as possible during Black Friday should be one of your objectives, but not the most important one.

Keep in mind that you’ll want sales to keep going up even after the shopping spree ends. It is always better to focus on long-term objectives than short-term ones.

StoreFront is a modern cloud-based eCommerce solution. It is perfect for small-to-mid-sized online businesses. Working with us gets you access to over 20 years of experience in quality services.

Get in touch with us if you’d like to learn more – call us at 1.800.437.0144 or email us at

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